Web Survey Bibliography
Respondents who are active members in online panels and enjoy the interviewing process, do surveys more often, and stay in the system for years. They have become the core of the online respondent community. In the United States, those who complete over thirty interviews a month are the core of the interviewing community and represent over half of those constituting the panel system. The average respondent serves on 4.1 panels and completes the lion share of interviews being conducted in the commercial sphere.
Respondent tenure has been recognized as a factor influencing purchasing intent. In 29 studies, representing some 40,000 interviews conducted by Ron Gailey of Washington Mutual during 2006-7, a 30% drop in purchasing intent for WAMU’s financial products was noted. As reported by Ron Gailey in 2008, these trends did not coincide with sales report data from the field. Washington Mutual is gone and we will never know if incorrect business decisions were made from this research data.
Many variables logically tie into respondent tenure. Panelists who enjoy the interviewing process can become truly hyperactive. We hypothesize that such respondents will behave differently from those who are new to the system. Indeed if panels aggregate too many such respondents they will no longer represent the population that they were drawn from, no matter how rigorous the sampling effort might originally have been.
During 2009, we surveyed 180 panels in 35 countries focusing on buyer, media and socio-graphic segmentations. In this paper, we will show that respondents, who are in multiple panels and complete surveys frequently, present extremely different buying behaviors. The numbers of these respondents and the impact it has on buying behavior are substantial and outweigh numerous online research quality efforts being considered.
Conference Homepage (abstract)
Web survey bibliography (4086)
- The Rise of Survey Programming Automation as an Alternative to Outsourcing; 2010; Ahmed, A. S., Guyer, L.
- How is Emerging Technology/Web 2.0 Changing Gathering Consumer Feedback and the Delivery of Data? ; 2010; Price, K., Patel, N.
- Sexy Questions, Dangerous Results? - Exploring the Impact of Rich Media Question Formats in Online Survey...; 2010; Malinoff, B.
- Mobile Research: New Platform, New Thinking ; 2010; Johnson, A. J., Conry, S.
- Managing Quality in Large Multi-Country / Multi-Category / Multi-Modal Studies; 2010; Thompson, J.
- Mobile Research – The future’s in their hands: Exploring the Application of Digital Research...; 2010; Dodgson, S.
- Factorial Design on Survey Router Configuration Effect by Sample Source; 2010; Fawson, B., Johnson, E. P.
- Predicting the Future with Social Media ; 2010; Asur, S., Huberman, B. A.
- News Platform Preference: Advancing the Effects of Age and Media Consumption on Political Participation...; 2010; Bachmann, I., Kaufhold, K., Lewis, S. C., de Zuniga, H. G.
- ReCal: Intercoder Reliability Calculation as a Web Service ; 2010; Freelon, D. G.
- Statistics Canada's Process Automation of On-line Survey Development and CATI Data Integration; 2010; Dubois, M.-A.
- Recruiting Online Panel Members from a Mail survey in the General Population: Results from an Exploratory...; 2010; Reuband, K. H.
- Operational Aspects of Recruiting High Internet Users via a CATI Screening on an RDD Frame; 2010; Batra, P.
- Uses of YouTube, and Other Web 2.0 Applications, in Data Collection; 2010; Franklin, J.
- Towards Usage of Web 2.0 Technology and Avatars for Web Surveys; 2010; Malakhoff, L.
- Technical Challenges in the Development and Implementation of QUEST (CARI Monitoring System); 2010; Sattaluri, S., Spain, C., Nguyen, M., Thissen, R.
- Off-the-shelf Web Software: Qualtrics; 2010; Warren, N.
- Web Based Paper Form Verification Using QueXF; 2010; Zammit, A.
- Cell Connectivity Options for Field Interviewing ; 2010; Nofziger, J., Griggs, C.
- Advance Notice Impact on Web Reporting Response Rates; 2010; Gomes, T., Harrell, L. J., Hatch Maxfield, J., Hertwig, R.
- Normalized Database Structure to Support Survey Fulfillment Operations; 2010; Sikes, N., Pittman, J., Hazel, K.
- Hatteras Survey System: On-path Validation for a Non-linear Survey Engine; 2010; Suresh, R., Allen, S., Peele, B., Rasmussen, C., Sattler, S., Suresh, P., Warmoth, E.
- When the water is right.; 2010; Andruss, P.
- The Role of Landline and Cell Phone Usage Patterns in Nonreponse Error Potential Among Young Adults...; 2010; Currivan, D. B., Levine, B., Mayo, Ni.
- Differences in Early and Late Responders: Findings from a Military Web-Based Community Survey.; 2010; Prabhakaran, J., Spera, C., Leach, L. M., Foster, R.
- Assessing Cell Phone Noncoverage Bias Across Different Topics and Subgroups; 2010; Christian, L. M., Keeter, S., Purcell, K., Smith, A.
- Using a Simulation Study to Examine Strategies for Combining Cell and Landline Survey Samples; 2010; Duffy, T., Bausch, S., Iachan, R., Lu, B.
- Representing Seniors in an Online National Probability Panel Survey: Measuring Technology Attitudes...; 2010; Peugh, J., Mansfield, W., Wells, T., Semans, K.
- Communicating Disclosure Risk in Informed Consent Statements; 2010; Singer, E., Couper, M. P.
- Meeting the Challenges of Converting a Large Establishment Survey from Paper to Electronic Administration...; 2010; Roe, D. J., Thalji, L., Loft, J., Flicker, L., Stockdale, J., Stagnitti, M.
- Assessing the Accuracy of the Face-to-Face Recruited Internet Survey Platform: A Comparison of Behavioral...; 2010; Villar, A., Malka, A., Krosnick, J. A.
- Internet Panels and Health Research: Findings from National RDD Surveys.; 2010; Boyle, J.
- Item Nonresponse Analysis for a Mixed-Mode Survey.; 2010; Lorenc, B., Olsson, K.
- Significant Factors Governing the Use of Auditory Stimuli in Web Questionnaires; 2010; Utami, S. S., Dawood, R., Navvab, M.
- The Subject Lines of Web Survey Invitations and Participation Rates; 2010; Titiz, H., Ziniel, S.
- Experimental Trial of Benefit Appeals on Completion Rates for the Agricultural Screening Survey; 2010; Atkinson, D., Moore, D., McCarthy, J. S.
- Using Overt and Covert Survey Traps to Maximize Data Quality; 2010; Cardador, J., Wayman, M., Sheridan, M.
- Professional Web Respondents and Data Quality; 2010; Conrad, F. G., Tourangeau, R., Couper, M. P., Zhang, C.
- Does Making The Survey Topic More Salient Lead To An Expert Bias? – The Influence of Announcing...; 2010; Keusch, F., Mayerhofer, W., Weilbuchner, N., Jungreithmaier, S.
- Time Related Inconsistencies in Global Online Panels; 2010; Gittelman, S. H., Trimarchi, E.
- Study of Non-Probability Sample Internet Surveys' Estimates of Consumer Product Usage and Demographic...; 2010; Yeager, D. S., Carter, A., Tewoldemedhin, H., Krosnick, J. A.
- An Experiment to Test the Feasibility and Quality of a Web-Based Questionnaire of Teachers; 2010; Jacob, R., Scott, L., Rowan, B.
- Impact of Monetary Incentives and Web Survey Option in the 2008 National Survey of Recent College Graduates...; 2010; Heaviside, S., Jang, D., Mooney, G., Barrett, K., Kang, K. H.
- Response Mode and Bias Analysis in the IRS' Individual Taxpayer Burden Survey; 2010; Masken, K., Contos, G., Nord, R., Brick, J. M.
- Diversity of Methods: Assessment of Quantitative and Qualitative Research Multiplier Effects.; 2010; Ballou, J., Roff, B., Anderson, M.
- Does Providing a Choice of Survey Modes Influence Response?; 2010; Lesser, V. M., Newton, L., Yang, D.
- Improving Response to Mail and Web Mixed-Mode Surveys: The Effects of Offering Choice on Survey Response...; 2010; Millar, M. M., Dillman, D. A.
- Participant Dropout as a Function of Survey Length in Internet-Mediated University Studies: Implications...; 2010; Hoerger, M.
- Internet Access: Is Everyone Online Yet and Can We Survey Them There?; 2010; Smith, Co., Spitz, G.
- Panel management in a mixed-mode (Web/mobile) research world ; 2010; Townsend, L.